Date
Summer 2020
Role
Graphic Design
Layout Design
Typography
Tools
InDesign
Illustrator
Photographer
Team
Paola Ortiz
This Calgary Stampede festival guide redesign and event poster was a student final project created for a graphic design class. Working together with Paola, we transformed the original guide by creating our own graphics, designing page layouts and determining the overall aesthetic for the event with selecting the typography and composing colour palettes. We focused on achieving a rodeo, western look to showcase the exciting event for all ages.
Additional Notes: Vector graphics used in this project are designed by the team. The image used of the Scotiabank Saddledome belongs to its respective owners. This project is not affiliated with the Calgary Stampede.
Above: The front and back cover of the festival guide. Right: The designed poster.
Above: Early sketches and iterations of planning page layouts and typography selections.
The final designed page spreads.